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BEFORE THE CAMPAIGN
The important key to a successful campaign is to plan, plan and plan. If most of
the ideas and concepts are ironed out and set before the campaign, you will find
that the campaign practically runs itself. Below are some quick tips to help you
plan a successful workplace fundraising campaign with Community Shares of Mid
Ohio.
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Review campaign materials and pledge form so that you can answer
questions from fellow employees.
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Depending on the size of your company, you may need to recruit
assistance from other departments to make sure pledge forms and
information reaches all employees. If this is the case, forming a
Campaign Committee to spread out the work will give you a great
advantage.
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If you
form a Campaign Committee, invite important leaders to join such as
department directors, vice presidents, and your CEO.
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Set
the start and end dates for your campaign and be aware of the length of
your campaign. Give yourself enough time to reach out to all employees
but also be aware that a campaign lasting too long may result in burn
out and low participation. Experience shows two weeks is an optimal
time frame.
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Plan
for involvement of employees in the campaign. The more involvement and
promotion your campaign receives in the workplace, the more successful
it will be. Check out the Campaign Promotion and Incentives section for
great tips and ideas!
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Please feel free to
call Community Shares of Mid Ohio or email with any questions. We are
always happy to help!
CAMPAIGN KICK-OFF EVENT
The campaign kick-off event
can essentially set the tone for your entire campaign. The more excitement and
involvement you create for employees the more likely they will be to contribute!
Below are some quick tips to help make your campaign kick-off a success!
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Plan and announce a
fun kickoff party! This could be a special informational meeting or
incorporated into one of your regular staff meetings. Look at Samples
for the 10-minute campaign plan to help jumpstart your campaign kick-off
plans!
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Ask
your CEO and other important company leaders to attend the kickoff
party.
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Keep the
communication interesting, informative and motivating!
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Call us to schedule
a speaker: a Shares representative and/or a representative of one of its
member agencies. The speaker can be very brief if needed, from 5-10
minutes. Hearing from one of our agencies is a great way to learn
first-hand how Community Shares supports its agencies and how workplace
donations make a difference in the work they do. It's also very
effective to have one of your own employees speak about an agency they
support.
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Personally hand out
pledge forms to your co-workers. This increases the likelihood that they
will participate in the campaign.
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